Real Estate Virtual Assistant

head_left_image

Active Rain & Twitter Saves Agent (and Me) From Potential Ethics Violation!

 

Yep! It happened! I threw out a question on my Twitter stream to @Mizzle asking about a property flyer headline written by a client that I questioned as a possible ethics code violation.  Her immediate reply:

 


I let my client know that I thought it might be a violation, and she quickly realized her mistake and had to remove the headline from the MLS as well. Whew!

This was another example of why Active Rain & Twitter can be incredibly valuable tools. @mizzle is Mariana Wagner and has written a wonderful series on Understanding the REALTOR (R) Code of Ethics as well as being a trainer for Keller Williams. If you haven't read her series I suggest you do, AND if you are a virtual assistant for real estate agents, I HIGHLY suggest it as well. Seeing her in my Twitter stream, I knew exactly who to ask for advice.

So while I'm thankful for Mariana's help, all this brings me to another point: 

Delegating tasks to a real estate virtual assistant is one of the best things you can do for your business. We can cut down costs and allow agents more free time to pursue leads and more business. 

But although delegating can be a wonderful way to increase business, working together closely on details and accuracy falls upon the agent LEGALLY to make sure that work is double checked for accuracy. The smallest things can end up COSTING your business if you are not careful. So just remember when delegating to an assistant to make sure your eyes are the last eyes that advertising goes through before hitting the submit or send button. I have learned these lessons with the help of clients and the real estate community and it has helped my business.

Make sure your VA has an understanding of some basic ethics and feel free to direct them towards that education. Many will not undertake it themselves.

 

Laura Monroe | Real Estate Virtual Assistant | Copyright 2008

 

I am the CEO of Creative Agent Solutions.com. My team and I assist real estate professionals in implementing online marketing strategies, Wordpress, social media, and business systems to catapult exposure and dominance in their marketplace, while focusing on productivity and the bottom line.

Copyright 2010 Laura Monroe | Real Estate Virtual Assistant

Creative Agent Solutions.com  916.343.3823

Comments

On top of the Code of Ethics, there is the bigger issue of HUD becoming involved and prosecuting for familial status discrimination.  The COE is a concern, but Federal and State prosecution for Fair Housing violations can make the Code violation seem minor.

Posted by Madeline Island Realty - Eric Kodner Sells Madeline Island over 2 years ago
Good info!!~Stac
Posted by Stacie Cunningham (Altera Real Estate) over 2 years ago
Yes, twitter if your linked to good people and resources can be very useful. I twitter on real estate technology and people collow me because I search almost every day for new sites and gadgets for Realtors on the web. I think it should be focused, to be honest I don't care if a person is watching tv or going to walk their dog, that twittering should be for private networks.
Posted by Spokane Washington Real Estate - Ross Quintana 509-362-1966 (Team Quintana Real Estate - Keller Williams Realty Lic#3015) over 2 years ago
I enjoyed your latest article. keep em coming
Posted by Steve Harless "Your Las Vegas Real Estate Connection" (Realty One Group - 702.217.1680) over 2 years ago

Eric~ Oh yes, and yet another reason for an assistant and agent to work together for this type of education. Thanks!

Stacie~ Thanks, you bet.

Ross~ It has been very helpful to me, both the combination of Twitter and AR friends...

 

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago

Yes, thanks for posting!

-Tre 

Posted by Tre Pryor (Rick Shaw Realtors) over 2 years ago
Laura, we must all keep in mind, our rules are enforceable. We have enough challenges in today market without something like this happening. Great Post.
Posted by Frank Rubi New Orleans LA | Kenner | Slidell (Frank Rubi Real Estate | Homes for Sale | Lic. in Louisiana ) over 2 years ago

Laura:  Good information.  Discrimination in all forms is a big one!

Posted by Donna Marie Godfrey (RE/MAX Achievers) over 2 years ago
This is a great way to get information and answers.  Glad that you caught this possible violation in the nick of time.
Posted by Joan Whitebook, ABR,e-Pro,CEBA Southern New Hampshire (Buyer's Option Realty Services) over 2 years ago

Tre~ Thanks for stopping by:)

Frank~ So true, and it would be a nightmare to pegged for something knowing it was preventable,

Donna~ It was a small comment, almost unnoticeable..but shouldn't be used 

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago
Joan~ It was such an after thought really..one that would have very easily slipped by...not good.
Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago
Laura, YOU ROCK!  I am slowly building my team and systemizing it and working on getting some (hopefully many) REO listings.  I am currently delegating much of my VA work to my 18 year old son and I am hoping to hire you by year end!  YAY YAY YAY!
Posted by Renee Burrows - Las Vegas NV Valley - Homes For Sale - Real Estate Market News (The Force Realty -Realtor>Estate>Probate>REO>Short Sale) over 2 years ago

Hey Laura! Fabulous post. Once again you have knocked it out of the park with some valuable information about balancing VA and Agent responsibilities. Great job as usual.

Ciao! 

Posted by Jennifer Wilson - Agent Solutions (Agent Solutions) over 2 years ago
Good point about the VA. You have to "police" what they are doing to keep yourself out of hot water.
Posted by Jennifer Kirby, the Luxury Agent (Exit Realty Ventures) over 2 years ago
Laura - Glad your twitterfriends could help.  All of these sites have alot of knowledge.
Posted by Pam Dent - REALTOR Charlottesville Virginia Homes and Horse Farms (Better Homes And Gardens Real Estate III) over 2 years ago

Renee~ You ROCK too!!! Call me anytime your 18 year old needs help:)

Jennifer~ Hey Girl! You know how it is too...keep us on our toes:) 

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago

Jennifer~ I'm the real estate VA above, and although "policing a VA" is a strong word, if following up on your listings (which is your legal responsibility) is what you might call it, I guess that works. In this case though, it was me "policing" for my client and she was thankful I caught it...it goes both ways..and that is what being a partner is. IMHO:)

Pam~ Twitter was great in a pinch:) I follow the smart ones. 

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago

Laura...

Delegating? What's that? :)

Sorry. We seem to have control issues around here :)

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryant's Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 2 years ago
Laura this is certainly good advice! You ahould always proof read the work of others. It is very easy to make a mistake that could be very painful on the pocket book.
Posted by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 2 years ago

TLW~ Ha!!! Yes I know you are not one to give up control easily:) You have even been known to break my widgets from time to time...YEP..you have control issues:-)

Bill~ Yes, this is a process that I'm still having to incorporate on a daily basis...sometimes in a rush to get things accomplished quickly the little things are really big! 

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago

LOL...

I was kinda hoping I left ya speechless with that one :)

Guess not :)

This is why I looooooooooooove you :)

P.S. You are so on my prank call hit list. LOL!  

TLW...ROAR! 

Posted by "The Lovely Wife" (Broker Bryant's Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 2 years ago
Laura - a great reminder of how valuable this network is and how helpful the members can be.  Glad you were able to avoid an ethical problem.
Posted by Jennifer Fivelsdal, Mid Hudson Valley (JFIVE HOMES REALTY LLC) over 2 years ago
I've never used twitter but clearly it's a great tool. Thanks for sharing or else I might still be clueless. 
Posted by Alan Robinson (PTE REAL ESTATE GROUP) over 2 years ago

Laura,

 I am unfamiliar with Twitter.  Glad it helped you but what is it?

Posted by Laura Moore Godek (Laura Moore Godek, PC) over 2 years ago

Laura...I saw your question on Twitter and that Mariana @mizzle answered it. Isn't it neat how we all help each other like that.

Congrats on the feature :) 

Posted by Monika McGillicuddy~REALTORĀ®~ N.H. Real Estate Broker & Trainer (Prudential Verani Realty/Hampstead) over 2 years ago

Laura, I love your new photo....very nice!!! And this article is especially good. I have worked with a couple of VA's, and agree about keeping a close watch!! ;-) Congrats on your feature. ;-)

Pepper

 

Posted by Teri Ellis at Homes Arizona Real Estate LLC over 2 years ago
I am glad it was caught before anything came of it. It's a crazy world we live in. One word can be sooooo bad!
Posted by Christy Powers - Pooler, Savannah Real Estate Agent (Keller Williams Coastal Area Partners) over 2 years ago
Using the combined talent and knowledge of the online force is a great resource.
Posted by Terry Bonnie Westbrook Westbrook Realty Grand Rapids Forest Hills MI Real Estate (Westbrook Realty Broker-Owner) over 2 years ago

LOL I witnessed that exchange on Twitter.  I wanted to chime in that all you need to do is mention "cul de sac" and people will understand.  It is an euphemism for "yes there will be kids and lots of them."  No need to mention anything else.  The idea gets out.  :)

 

kk 

Posted by Kristal Kraft ~Denver Real Estate~303-589-2022 (The Berkshire Group Realtors) over 2 years ago
This is good info. We not yet gotten into Twitter but it sounds as though it can be quite helpful.
Posted by Benjamin Realty LLC over 2 years ago
Twitter is now like my IM on the side. Thanks to you Laura, I'm using it daily, and now I also understand some of the shortcut lingo. You're the BEST! MWA!  :-))  Great post, glad this worked out for the better twitter...
Posted by Brad Andersohn ~ Community Manager (ActiveRain) over 2 years ago
You sound like a handy person to have around Laura! Keep up the good work.
Posted by Tigard Oregon Homes for Sale, Wayne B. Pruner, Realtor, GRI (Oregon First) over 2 years ago
Laura.....this is really great to think it can help us stay in compliance.
Posted by Pam Winterbauer ~ 2006 REALTORĀ® of the Year (Windermere Welcome Home) over 2 years ago
Great illustration of how Twitter can work when you just need a quick answer or feedback on something. The combined knowledge base there is amazing!
Posted by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace) over 2 years ago
Laura... Twitter has become one of my favorite places. So, this story doesn't surprise me. Great job on both of your parts!
Posted by Jeff Turner (Real Estate Shows) over 2 years ago
You got two birds with one stone here, the value of a Virtual Assistant and twitter.  Good eye!  ;)
Posted by Phoenix Arizona Real Estate ~ Doreen McPherson (Keller Williams Arizona Realty ~ Scottsdale ~ Tempe) over 2 years ago
I like the bloglog link tracker - I'm going to use it!  I found it by mistake just moving my mouse over one of your links!
Posted by Bo Buchanan (Kettley Realtors) over 2 years ago
Laura, excellent example of how to use twitter. It was much quicker than doing a post on it. One quick question and it was done. Thanks, I met Mariana in Atlanta at KW convention, she rocks.
Posted by Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate (Keller Williams-Ann Arbor) over 2 years ago
Sounds like a really useful way to get a quick answer.  Probably faster/easier than calling or emailing individuals. I've had a hard time getting to "know" twitter.  It does seem like it could be a valuable resource.
Posted by Carolyn Gjerde-Tu - Davis Ca Real Estate (Lyon Real Estate) over 2 years ago

TLW~ I'm hardly ever speechless...it's called ROAR! Wonder where I got that from?  Prank call you say....? BRING it ON!!!

Jennifer~ It did come in very handy, but so do friends:)

Alan~ It's a great tool when used in moderation, and does take some getting used too..

Laura~ Twitter is an online social networking application that is similar to IM. You have 140 characters or less to say "what you are doing" You "follow" those people in your network or those that interest you, and you have followers as well. It's amazing how much info and friendship you can squeeze into 140 characters in real time.

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago

Monica (@monimcg)~ It was a fleeting thought, but I'm glad I asked. It is really nice to be able too get to know those admire a little better...and pick their brains, lol!

Teri~ There are many issues that come up with working w/a VA huh? My only hope is to make my services better if I can learn from things that creep up from time to time:)

Christy~ I know!  So crazy..I've learned how careful I must try to be in my work:)

Terry~ I don't know what I would do without my network really..I have learned so much from them. 

 

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago

Kristal~ The way we need to be careful on wording is sort of a new concept for me at least, so its helpful to know what it acceptable and not, so I turn to you pros:) I think we did end up using "Cul-de_Sac" in fact!

Bob & Carolin~ Yes, it has been helpful! Its a little hard to get used and can be addicting like AR..be careful:)

Wayne~ Thank you very much! I always try to be:) 

Pam~ Yes, and we have to take it seriously as VA's as well:) Thanks for commenting!

 

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago

Brad~ Its' kind-of fun to pop into Twitter isn't it...? Now you've got your handy guide to help decipher our codes:) MWA!

John~ Yes, I Love it..you guys are better than any desktop reference tool. I only hang with the best! 

Jeff~ Ditto, I completely agree, it was hard to get used to, but now I'm getting it! 

Doreen~ Thanks:)

Bo~ Go for it!

Missy~ Yes, it very quick which was perfect! She was in a rush to get it printed, but I didn't want to "undermine" her ad w/out a darn good reason!

Carolyn~ It does take getting used to. I've been there 3 months I think and am just now starting to feel the power. 

 

 

 

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago
Solid information
Posted by Chadd Ciccarelli (Zillow.com) over 2 years ago
I haven't used a virtual assistant, but I've been considering hiring one. This is good information and something that I will use if I do end up working with a VA. Thanks.
Posted by Katie Graham - Denver Real Estate (Preferred Properties) over 2 years ago

Hi Laura - @mizzle is definitely a great resource for that kind of info if anyone has questions!  And you're right about twitter being a terrific place to go for help, and fun, too!  ;-)

Good info about the value of VAs - I toy with that idea once in awhile myself.

@acummings
Ann

Posted by Portsmouth NH Homes Condos - Ann Cummings New Hampshire REALTORĀ® (RE/MAX Coast to Coast - Portsmouth New Hampshire) over 2 years ago
Ann~ It was quick easy and painless...I love the friendship too..its funny how I feel like I'm getting to know you more through Twitter..that all good news to me:)
Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) over 2 years ago

I still have a ton to learn with all those codes you sent me...(thanks again) I'm still looking up MWA! :-)  LOL!  It is fun, useful, and even good for business...I can prove it.....just read your post! haha!  :-)

Posted by Brad Andersohn ~ Community Manager (ActiveRain) over 2 years ago

Nice work, I will have to try that twitter!

Posted by Nyles Courchesne Massachusetts Real Estate Attorney (Peskin, Courchesne and Allen, P.C.) over 2 years ago

I GET IT...I GET IT... I'M TWOARING AND ROARING!

Sorry to shout...I just get excited sometimes :)

P.S. Elderberry? Holy Crap...That ain't no coink-e-dinky :)

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryant's Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 2 years ago

Thanks for the insight. I'm still trying to figure out if twitter is chaff or wheat. I guess it's who you twitter that counts.

Posted by Garreth Wilcock Austin Real Estate (Keller Williams) over 2 years ago

Your story is why I love twitter so much!  Off to check out that series on the COE!

Posted by Natalie Langford, Winchester, VA Real Estate (Realty Negotiations) over 2 years ago

Laura - so true! That's why it's best to work with a VA that specializes in your industry - we know those red flags.

Years ago, I alerted a client to the fact that his flyer violated state regulations - in this particular state, they charged $1,000 for each violation - that is, each copy of the flyer they could get their hands on!

Great job looking out for your client's best interests!

Posted by Jackie - MortgageVirtualAssistant.com (770.469.7385) over 2 years ago

This blog does not allow anonymous comments