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Branding: What Color is Your Brand?

Thoughts of the Day... Colors and Branding.

I love color. I'm also in the middle of changing up my branding and stumbled across this great little nugget. Although my colors have been chosen, now I at least know WHY I chose them..for how they made me feel. What do your colors say about you? Is this attracting your target market?

 

I am the CEO of Creative Agent Solutions.com. My team and I assist real estate professionals in implementing online marketing strategies, Wordpress, social media, and business systems to catapult exposure and dominance in their marketplace, while focusing on productivity and the bottom line.

Copyright 2010 Laura Monroe | Real Estate Virtual Assistant

Creative Agent Solutions.com  916.343.3823

Comments

Very interesting, Laura. What colors did you choose? We almost chose a lime green, but then we realized that if we wanted to wear branded shirts, both of us look awful in lime green. We went with a burgundy red instead, and it was a much better choice.

Posted by Laurie Calhoun Seminole County FL Home Stager (Gloria Home Staging, Inc.) 11 months ago
Thought provoking Laura. My logo and everything in my business is very blue...maybe I need to add a touch of red??? Thanks.
Posted by Ginger Foust-Home Stager Oakhurst CA Dream Interior Redesign & Staging Calif (Dream Interior Redesign & Staging Oakhurst CA) 11 months ago
That really got me, Laura! My logo's colors are blue with a splash of red. Now isn't THAT interesting?? ~Renae
Posted by Renae Bolton ~ Marketing 4 Realtors (Marketing 4 Realtors) 11 months ago

I chose greens for my logo and marketing materials. Fun video!

Posted by Cathy Lee ASP, IAHSP, RESA Danville, CA (CL Design Services Home Staging) 11 months ago

Laura - loved this video. There is a powerful message there. It got me thinking some about some changes.

Jeff

Posted by Jeff Dowler ~ Carlsbad Real Estate ~ 760-840-1360 (RE/MAX Moonlight Beach (CA DRE Lic. # 01490977)) 11 months ago

Hi Laurie~ I chose blue as my main color with a splash of orange and spring green:) I'm always attracted to words like "fresh" and "energetic", so it really suits me:)

Hi Ginger~ I love blue! Blue and red..that would make a very pwerful statement I think considering the attributes they represent..don't you?

Hi Renee~ I think that video is one for the reference section on our desks! I've always loved your logo..very strong and colorful Renee

Hi Cathy~ I've been totally into greens as well! I'm loving them! good call:)

Hi Jeff~ I am one that quite frequently is driven by emotion (I picked our house because I liked the paint colors)..so color impresses me first, and causes me to make decisons based on that sometimes..it just jumps out at me:) 

 

 

 

 

Posted by Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823) 11 months ago

Laura,

What a fun post! Thanks for sharing this color video.  Yes color branding is a very important part of marketing any business.  My color choice... GREEN!

Posted by Michelle Pimentel ASP, IAHSP Empire Home Staging (Empire Home Staging Solutions) 11 months ago

Laur, That is a compelling video.  Thanks for sharing it.  Makes you think about the impact of color in our decision making process.  It just wouldn't seem right if Kings and Queens donned a bright yellow robe or if New York's cabs were chartreuse green. 

Posted by Dan Quinn, Realtor, DanQuinnHomes.com (Prudential Advantage Realty) 11 months ago
What a fun post Laura! For my home staging, I chose cranberry red-- mostly because my last name is Rose and the company is Rose-Colored Staging! But I think the attributes of red suit us and it seems to be working! And I'm glad my last name isn't orange! :-)
Posted by Michele Rose, Burlington County Realtor, RESA (Weichert Realtors, Rose-Colored Staging) 4 months ago

Hi Laura,

 

nice job, thanks for sharing!
Haven't seen you on twitter lately :-)

Tamara

Posted by Tamara Dorris (Davis & Davis ) 4 months ago

This was good...and while I chose my colors for our new website for other reasons, this still makes our choice dead on....Blue and Yellow.

Thanks....and it was a great video just to watch....loved the music and the message!

Posted by Thomas Ramon Realty Midtown Atlanta Real Estate 4 months ago

I chose blue a few years ago.  After watching this video I'm sure glad I did.  It was extremely interesting and quite informative.  The music reminded me of an exercise video.

Posted by Sun City Grand Real Estate Surprise AZ Leolinda Bowers, MBA, Associate Broker (Ken Meade Realty) 10 days ago

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